Franchisees Balk at Dollar Menu
13.09.2007, 07:22
McDonald's Corp. regards its Dollar Menu as a key part of its "Plan To Win" strategy, but there is rising discontent among franchisees that it also is a way to lose money.
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As the cost of food ingredients rises, the profit margin on the menu's most popular item, the Double Cheeseburger, is shrinking to the point where some restaurants have taken the sandwich off their Dollar Menu and are charging more for it. A few other stores have abandoned most or all of the cheaper-food lineup.